Forever Wild Campaign

Help Protect Chimpanzees and Keep Wildlife Wild

Every action you take has the power to shape the world. While it can feel overwhelming to know where to start, small, thoughtful choices can make a big difference.

The illegal wildlife trade is pushing many species, including chimpanzees, toward extinction. It is the second greatest threat to their survival after habitat loss. Increasingly, social media plays a dangerous role by fuelling demand, turning wild animals into entertainment or photo props.

The Jane Goodall Institute, with 25 chapters around the world, is united in a shared mission: to create a better future for animals, people and the planet. In 2019, we launched Forever Wild, our first global campaign, to combat the exploitation of chimpanzees online and raise awareness about the urgent need to keep them in the wild where they belong.

Together, we can protect what remains and restore what’s been lost.

Please DO NOT share or like posts with primates

(or other wild animals) that show:

  • Red octagonal stop sign with white border and the word 'STOP' in white letters

    Chimps ‘smiling’ for selfies – this is a stress grimace

  • Red octagonal stop sign with white letters on a pole

    Chimps wearing clothing or holding accessories

  • Red octagonal stop sign with white border and white letters reading 'STOP' in a traffic setting.

    Chimps being offered for sale, “rent” or “pay for play”

  • Red octagonal stop sign with white border and white lettering reading 'STOP' on a pole.

    Being physically or emotionally abused by humans

Get involved

In South Africa and Republic of Congo we proudly support sanctuaries run by sister Jane Goodall Institutes that provide a safe haven for chimps rescued from wildlife trafficking and other illegal activity.

Please join us in the fight against the illegal wildlife trade by supporting our work through a donation or by symbolically adopting a rescued chimp at the Tchimpounga Chimpanzee Rehabilitation Centre.